Sunday, October 21, 2007

Like Eating a Hot Circle of Garbage...

"Office" fans may be interested to know that both pizza restaurants mentions on the show a few week's back - "Pizza by Alfredo" and "Alfredo's Pizza Cafe" - have websites online. They are not, of course, REAL, but you've got to admire the effort NBC's putting into turning the fake world of Dunder-Mifflin into an online reality. In addition to multiple character blogs and the Dunder-Mifflin Infinity destination, they're now getting into the phony pizza business.

(These new sites are so realistic, I actually almost believed they were legit until reading this debunking post from Best Week Ever.) I wonder if this strategy is actually having any effect whatsoever on the show's ratings. Do people who wouldn't otherwise watch "The Office" discover the hilarity via these web destinations? Just strikes me as unlikely...

Perhaps it's just about keeping the viewers they already have engaged and watching...Or maybe the idea is that they can get more viewers to log into NBC.com, thereby discovering other NBC programming? Anyone actually know the strategy here?

2 comments:

Anonymous said...

Alfredo's Pizza Cafe exists; I have eaten there before. The other is clearly a spoof website.

Slice said...

Um, Alfredo's Pizza Cafe is real. The other is a fake. Apparently, the producers of the Office like to work in local references to real places when they can. That's why the *good* place is real and the bad place is fake.