Welcome To My Blog, Mark Cuban

So, I'm reading wealthy spaz Mark Cuban's blog tonight, because I have absolutely zero better things to do. Turns out, he's a major investor in Icerocket, a rather handy little blog search engine that I have actually used from time to time.

Cuban spends a lot of time on his blog hawking his own companies and the goods and services they provide. If he's not boasting about the Mavs, he's fondly recalling the time, during the Internet bubble, when his bullshit company went public, netting him millions of dollars. I love that there's no moral to Cuban's story, no point to his blog post. He just remembered it was the anniversary of the day he became really rich for designing that website that Yahoo bought and took apart, so he thought he'd remind everyone in Bloggerland that he's still really rich, and a spaz.

But that wasn't even the point of this blog post. I'm responding to this post, where Cuban talks about his investment in Icerocket and why it's a cool website. Basically, he points out (quite accurately) that people searching for blogs want information returned based on timeliness rather than popularity.

When you do a Google search, the top items are the ones that are guaranteed to give you the best overview of the topic. If you type "muffins," you'll get a encyclopedia entry and some Betty Crocker recipies. If you type in "Tom DeLay," you'll get his personal website and two or three articles from major publications about why he's a crooked lying asshole.

But when you search blogs, you want to find out what's being said about topics right now, as opposed to what most people are reading about the topics. So when I type in "Tom DeLay," I want to know why he's a crooked lying asshole this week, not just in general.

Anyway, Cuban refers in the article to his habit of, each morning, checking around the Web for anything said on blogs about his companies.

I like to do what I call my “daily searches”. I search for references to the Mavs, to HDNet , to Icerocket, to any of the films we are releasing or are in theaters and more. I want to know what is being said online about the businesses I am heavily invested in. If I know what is going on in the web, I can track any issues, and where necessary, respond.

So, this gives me an idea. You see, Crushed by Inertia is linked on Icerocket. In fact, if you type in "Ben Affleck" and "fruit basket," you'll notice that the VERY FIRST ENTRY is a blog post by yours truly.

So, if I were to write a long post about Mark Cuban and his various companies...there's a good chance Mark Cuban himself would read that blog post. Or at least skim it. To wit:

Mark Cuban owns the Dallas Mavericks, also called The Mavs. They are a team in the NBA, an organization in which I have little to no interest. He also apparently invests in something called HDNet, which I think has to do with HDTV, which I don't have. So I don't care about that either. Also, he references his film company, Magnolia Pictures. I wasn't actually aware of his affiliation with this company, but they released the incredible Muay Thai movie Ong Bak last year, as well as that Enron documentary, both of which seem fairly unassailably cool to me.

So, now that that's over with, welcome to my blog, Mark Cuban. Might I interest you in some movie reviews over there to your right. Or, if you prefer, astute political commentary. I'd like you to also note that, even though I gave up on your reality show about halfway through the season, I never wrote mean things about it on my blog, or implied in any way that it was a rip-off of any other show that may or may not have been hosted by a silly real estate tycoon with a ridiculous wig.

Anyway, long story short, I live in a very small apartment, and it's hot here and there are ants. Now, I don't really own any companies you could buy, but I'm sure we could work out some kind of deal. I could write your biography, maybe, like a Boswell kind of deal. Sound good? E-mail me...